Content marketing Explained in simple words for Entrepreneurs

Are you in the Service industry or Manufacturing industry or Agricultural industry, then you should read this without fail?                                                                                      

In this digital era, everything is done in a digitized manner and you know the future lies in the hands of digital media. Entrepreneurs stating a business around the world or do its marketing should know how to apply marketing strategy on internet and content marketing is one of the ways. In this article, we will explore all the aspects of content marketing. 

First let us try to understand what is content marketing is? It is a technique occupied by marketers to promote a product in the form of articles, blogs, videos, and social media posts. This marketing is not for the direct sales of a product, but it will build a relationship with customers and creates a positive perspective of the product. Institutes define content marketing as: 

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – to drive profitable customer action.”

A crucial aspect on which entrepreneurs should decide first is the plan and strategy of marketing. As we all know businessmen have their views and Content marketing strategies that make their business profitable and reliable and generate new leads.  

There are many content marketing agencies, those design digital content marketing and support entrepreneurs. This would mainly focus on the outcomes like awareness of brand or sales, then focus target audience and their interest; according to a user, built interesting content on a different platform in the form of articles, blogs, infographics, videos and also, keep a keen eye to the competitor strategies as well so, you can design your own and better digital content strategy and social media marketing plans.  

Do you know that Content writing has a markable role in the marketing of both the b2b sector and the b2c sector. Content marketing companies know the importance of creating content, that’s why they produce blog posts to e-books to case study for B2B and B2C marketing and attract the user to offer and generate sales. While according to marketers, content marketing is more successful in B2C form. 

Now, we will put the spotlight on the trends that should an entrepreneur follows to be the dark horse in the field of online business, a marketer should not only rely on the content writing services but also focus on the SEO of the content to rank on the top of the search engines. For that purpose SEO content strategy should be adapted. Along with that, a marketer should evolve the trends of SEO content marketing to create effective and engaging content which includes: 

• Videos and live streaming: share a video of your product on youtube, TikTok or go live on Facebook, linked-in, twitter, Instagram.
• Visuals: Snapchat is getting popular in the youth so you can create your brand filter and market it.
• Conversational marketing: includes email marketing, customer support system, Facebook messenger through which you directly connect with consumers and convince for the product.
• Optimized content for voice search: as people use voice search more nowadays,  content should be optimized.
• Dynamic content delivery: refers to website content writing that changes with consumer’s interests and behaviors.

 For more details, you can visit on https://www.business2community.com/content-marketing/top-10-content-marketing-trends-to-watch-for-in-2020-02272085

 One more thing that entrepreneurs should use to create flawless content is content marketing tools. Content writing companies use many tools to make their online content writing more impactful and engaging to attract the consumer. Those tools include:

Do you know on which ideas,  content marketing is based? Let's discuss about it.  

To make a reliable connection with the users and for new leads generation, a content provider should always be in search of innovative and eye-catchy ideas for the website content writing, technical content writing or for the blog content writing. If a digital content writer adapts the below mention ideas, then it engages the users and be in their memories for a while and as a result, sales can be produced.

1. Add images and photos to get the comments and likes.
2. Create videos and memes.
3. Design a shareable video graphics.
4. Write a creative blog post or e-book.

Now, have a look at the advantages of content marketing. Professional content writers are responsible for marketing content writing as they know the value of this strategy some of the benefits are listed down.

• Content enhances the organic traffic to a website with SEO writing.
• The best content writer provides a high search engine ranking.
• Article writing shares the thought, and its result can be measurable in the form of sales.
• Content writing agency controls your reputation through its website content writing service and conversation with clients.
• Improve the credibility of your brand and develop a strong lead generation.

Now let's talk about the funnel system of a business and how content marketing plays its part in it?

The content marketing funnel is a mechanism that brings as many leads as possible to your website through step by step content flow and convinces the consumer to become a customer. All this is possible with your article writing services, but the questions arise here where these articles should be posted and how they generate output? The answer is simple you can post it on our Facebook page, linked-in profile, twitter accounts, can generate emails and all other platforms that are syndicated to each other will promote your content, and through these activities, you can generate output.

Google analytic and Google console can easily analyze the output. It depends on valuable metrics includes conversational rate, marketing leads, sales lead, e-book downloads while vanity metric includes page-view, site visitor, bounce rate, keyword ranking. Based on these outputs, marketers should invest in it and hire an English content writer or freelance content writer who can repurpose the content and always being active and connected to the user for better results.

To get your Best Digital Marketing Strategy for your Organisation and to get the support for digital marketing or content marketing, do drop us a message or call us.